If you haven’t used PPC (pay-per-click ) advertising for your law practice, this is an advertisement that you only pay for when someone clicks on your ad. Relevant keywords are chosen and maximum bids are set up so that when a search is performed on Google and your bid out performs your competition, your ad gets top placement in the search results. In a highly competitive market, this increase in visibility with targeted ad campaigns is incredibly effective and offers one of the best returns on investment in marketing.

The most used law firm PPC platform is Google Ads, but Microsoft Advertising (Bing) is also a great option to reach prospective clients. Social media advertising, such as sponsored posts on Instagram and Facebook also fall under pay-per-click ads.